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Itroduction to advertising and promotion An integrated marketing communication perspective

Belch, Georage E

Itroduction to advertising and promotion An integrated marketing communication perspective - 3rd ed - Boston Irwin 1995 - 762

ISBN: 256136963

Subjects--Topical Terms:
Advertisning

Dewey Class. No.: 659.1 / BEA

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Itroduction to advertising and promotion An integrated marketing communication perspective