Jewler , A Jerome <br/><br/>
Creative Strategy in Advertinsing 

 - 2nd 
 - Belmont  Wadsworth Publishing Co  1985 
 - 304 
<br/><br/><label>ISBN: </label>0-534-03879-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1  / JEC