Gilmore,James H <br/><br/>
Authenticity  what consumers relly want 

 - boston  Harvard business school press  2007 
 - 299 
<br/><br/><label>ISBN: </label>9781591391456 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product management
<br/><br/><label>Dewey Class. No.: </label>658.8343  / GIA