Semenik, Richard J. <br/><br/>
Promotion and integrated Marketing Communications 

 - Australia  South Western Thomson Learning  2002 
 - 582 
<br/><br/><label>ISBN: </label>324125682 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Campaigns, Communication in Marketing
<br/><br/><label>Dewey Class. No.: </label>659.1  / SEP