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By Solovic, Susan Wilson | Kadin, Ellen R..
New York AMACOM American Management Association 2012 .
227 pages , If you're reading this, you've got high hopes big plans. To be your own boss-with no one breathing down your neck, no more deadly meetings, no more nonsense. Just you, your good ideas, and your internal drive deter- mining your destiny. Does that sound liberating? It is! Does it sound scary? It's that as well. Making the jump from employee to entrepreneur is an alluring pros- pect that millions pursue every year, yet the odds of success are daunting. More than half of all new businesses fail within three years-many because of avoidable mistakes. But now you can get the honest, real-world information you need about what it takes to succeed. Owner and cofounder of the award- winning ItsYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Wilson Solovic has years of experience in the small- business trenches. In It's Your Biz, she delivers an unflinching account of the skills and atti- tudes prospective entrepreneurs need to get a business up and running, and a no-surprises game plan for making your venture profitable and sustainable. From planning and funding to promotion and pricing, you'll get practical advice that can en- sure your success as you leave the safety net of being an employee to enter the high-risk, high- reward environment of business ownership. It includes how to: * Gauge whether you have the qualities needed to succeed * Prepare for drastic culture shock Build a business plan that works * Focus on providing market solutions * Choose partners, advisers, and employees wisely Promote your business on a shoestring budget * Protect your company and yourself * Make the most of bootstrap financing And much more! SUSAN WILSON SOLOVIC is owner and co- founder of ItsYourBiz.com, a highly successful video news and information site for entrepreneurs. She is a weekly small-business contri- butor on ABC's Money Mat- ters and a featured blogger on The Huffington Post, AllBusiness, Fast Company, Constant Contact, and other sites, as well as a monthly columnist on WSJ.com. The author of several books, in- cluding The Girls' Guide to Building a Million- Dollar Business, Solovic has served on the National Women's Business Council and the Women's Leadership Board at Harvard Univer- sity. She lives in St. Louis, Missouri. ELLEN R. KADIN is Executive Editor at AMACOM Books, specializing in business books, and a part-time writer. She lives in New York City. Jacket design: Faceout Studio, Tim Green Solovic photo: Suzy Gorman Kadin photo: Lisa Crosby isbn 13: 9780814416716, isbn 10: 0814416713

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The Girls' Guide to Power and Success

By Solovic, Susan Wilson.
New York AMACOM American Management Association 2001 .
208 pages , "Even now, in the 21st century, women continue to be paid less than men, are still notably absent from the executive suites, and among entrepreneurs, receive only a tiny fraction of venture capital. The struggle for equality is not yet over -- and it¿s up to women to take positive action for change. The Girls’ Guide to Power and Success shows readers how. It’s packed with frank advice and hard-won lessons including: * It’s not what you say, it’s how you say it. Learn to strip out the hesitant ""buts""; intimate details; and indirect phrasings -- and assert yourself effectively. * Develop the confidence to ask for what you want. Learn how to create opportunities for yourself rather than waiting for them to be offered. * Look for companies that ""get it."" Learn to pinpoint companies that are committed to women’s advancement. With its frank advice, lively tone, and no-nonsense strategies, The Girls’ Guide to Power and Success is a powerful ally for women who are just starting their careers and those who are well established in their professions." "Even now, in the 21st century, women continue to be paid less than men, are still notably absent from the executive suites, and among entrepreneurs, receive only a tiny fraction of venture capital. The struggle for equality is not yet over -- and it’s up to women to take positive action for change. The Girls’ Guide to Power and Success shows readers how. It’s packed with frank advice and hard-won lessons including: * It’s not what you say, it’s how you say it. Learn to strip out the hesitant ""buts""; intimate details; and indirect phrasings -- and assert yourself effectively. * Develop the confidence to ask for what you want. Learn how to create opportunities for yourself rather than waiting for them to be offered. * Look for companies that ""get it."" Learn to pinpoint companies that are committed to women’s advancement. With its frank advice, lively tone, and no-nonsense strategies, The Girls’ Guide to Power and Success is a powerful ally for women who are just starting their careers and those who are well established in their professions." About the Author SUSAN SOLOVIC is an award-winning serial entrepreneur, popular keynote speaker, internet pioneer, and attorney. A former small business contributor on ABC News, she regularly appears on Fox Business, Fox News,Wall Street Journal's "Lunch Break," Newsmax, and other stations. She is also a featured blogger on Constant Contact, Entrepreneur, FoxBusiness.com, ATT Business Circle, MasterCard, and numerous other sites. The author of The New York Times bestselling It's Your Biz, she consistently ranks among the top ten small business experts to follow on Twitter. RAY MANLEY is a freelance writer and content marketing expert. 9780814472279, 0814405894, 0814472273 (pbk)

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