000 00414nam a2200157Ia 4500
008 231217s9999 xx 000 0 und d
020 _a9781591391456
041 _aEnglish
082 _a658.8343
_bGIA
100 _aGilmore,James H
245 0 _aAuthenticity
_bwhat consumers relly want
260 _aboston
_bHarvard business school press
_c2007
300 _a299
650 _aProduct management
942 _cBK
999 _c26154
_d26154