000 00456nam a2200157Ia 4500
008 231217s9999 xx 000 0 und d
020 _a324125682
041 _aEnglish
082 _a659.1
_bSEP
100 _aSemenik, Richard J.
245 0 _aPromotion and integrated Marketing Communications
260 _aAustralia
_bSouth Western Thomson Learning
_c2002
300 _a582
650 _aAdvertising Campaigns, Communication in Marketing
942 _cBK
999 _c26185
_d26185