000 00450nam a2200169Ia 4500
008 231217s9999 xx 000 0 und d
020 _a30352711
041 _aEnglish
082 _a659.1
_bSHA
100 _aShimp, Terence A.
245 0 _aAdvertising, Promotion, and supplemental aspects of integrated marketing communications
250 _a6th
260 _aAustralia
_bThomson
_c2003
300 _a650
650 _aAdvertising
942 _cBK
999 _c26601
_d26601