000			03215nam a22001817a 4500
005			20240520105750.0
008			240520b |||||||| |||| 00| 0 eng d
020			_aisbn 13: 9780814416716, isbn 10: 0814416713
041			_aEnglish
082			_a658.11 _bSOL
100			_aSolovic, Susan Wilson _aKadin, Ellen R.
245			_aIt's Your Biz : _bthe complete guide to becoming your own boss _cSusan Wilson Solovic with Ellen R. KAdin foreword by Edie Weiner
260			_aNew York _bAMACOM American Management Association _c2012
300			_a227 pages _bHardcover
500			_aIf you're reading this, you've got high hopes big plans. To be your own boss-with no one breathing down your neck, no more deadly meetings, no more nonsense. Just you, your good ideas, and your internal drive deter- mining your destiny. Does that sound liberating? It is! Does it sound scary? It's that as well. Making the jump from employee to entrepreneur is an alluring pros- pect that millions pursue every year, yet the odds of success are daunting. More than half of all new businesses fail within three years-many because of avoidable mistakes. But now you can get the honest, real-world information you need about what it takes to succeed. Owner and cofounder of the award- winning ItsYourBiz.com (formerly SBTV.com, or Small Business Television), Susan Wilson Solovic has years of experience in the small- business trenches. In It's Your Biz, she delivers an unflinching account of the skills and atti- tudes prospective entrepreneurs need to get a business up and running, and a no-surprises game plan for making your venture profitable and sustainable. From planning and funding to promotion and pricing, you'll get practical advice that can en- sure your success as you leave the safety net of being an employee to enter the high-risk, high- reward environment of business ownership. It includes how to: * Gauge whether you have the qualities needed to succeed * Prepare for drastic culture shock Build a business plan that works * Focus on providing market solutions * Choose partners, advisers, and employees wisely Promote your business on a shoestring budget * Protect your company and yourself * Make the most of bootstrap financing And much more! SUSAN WILSON SOLOVIC is owner and co- founder of ItsYourBiz.com, a highly successful video news and information site for entrepreneurs. She is a weekly small-business contri- butor on ABC's Money Mat- ters and a featured blogger on The Huffington Post, AllBusiness, Fast Company, Constant Contact, and other sites, as well as a monthly columnist on WSJ.com. The author of several books, in- cluding The Girls' Guide to Building a Million- Dollar Business, Solovic has served on the National Women's Business Council and the Women's Leadership Board at Harvard Univer- sity. She lives in St. Louis, Missouri. ELLEN R. KADIN is Executive Editor at AMACOM Books, specializing in business books, and a part-time writer. She lives in New York City. Jacket design: Faceout Studio, Tim Green Solovic photo: Suzy Gorman Kadin photo: Lisa Crosby
650			_aNew Business Enterprises _aBusiness Planning _aSmall Businesses
999			_c33355 _d33355